Posts Tagged ‘Interactive’

Time Is Not on Our Side, But Social Media Is

Monday, Jun 1 2009

Read Ernie Mosteller’s full post at Adotas.com:  http://bit.ly/cfmL0

[excerpt]

As social media continues grow as the go-to function for web users, as brands continue to integrate social elements into brand sites and brand elements into social sites, the metaphor of marketing as a conversation ceases to be a metaphor. It’s real now. The conversation is happening. It’s live, and it’s in real time.

Full post at Adotas.com:  http://bit.ly/cfmL0

digiday social: A Microcosm of Itself

Wednesday, Mar 18 2009

I attended digiday last week in New York (great stuff, more to come) but the thing that struck me the most was that a real, live social network played itself out in front of me. The dictionary defines network as: an association of individuals having a common interest, formed to provide mutual assistance, helpful information, or the like:- I think everyone gets that - but here’s the thing - digiday was a social network about social networking. Now before the universe implodes or you say ’so what?’ - what really struck me was the diversity of the people who shared this passion. I guess I sort of new it - but it was eye-opening to watch it in person. We had three-pieces suits sitting next to jeans and t-shirts. People sitting on panels having great, involved discussions who were from major motor companies and large agencies to start up developer shops and those only thinking about how to track social media. Large “traditional” publishers (though not many) next to one-man publishing machines. It crystallized for me how the Internet has allowed the introverts to be extroverted and the extroverted to go crazy. People brought together by a passion (in this case it was the “idea” of social media) but could not be from more diverse backgrounds. That’s why you find a 20-post thread about coldsores on catlovers.com and why the guy in front of me at the lunch buffet who looked liked my college roommate in sweats and Chuck Taylor’s was hugging the young woman who looked like she just stepped out of Project Runway and were extolling the virtues of Twitter and who they were following. The thing about social media (and this conference brought it to life) is that it’s the passions and interest of people that bring them together - bond them. Not everyone looked the same at digiday - and not everyone looks the same on catlovers.com - I think we sometimes forget that.

Brunner Creative Team Live Blogging from South By SouthWest

Thursday, Mar 12 2009

Brunner is sending seven of its top creatives to the South By Southwest Interactive Festival in Austin next week and will be live-blogging throughout the conference.The team—which represents a range of creative disciplines–will be tweeting, posting photos, uploading videos and discussing how the digital revolution is impacts creativity in all forms of media.

“This is the most important New Media event of 2009,” said Creative Director, Emerging Media, Ernie Mosteller. “We hope you’ll find the conversations interesting and informative — but more than that, we hope you’ll join in.”

You can follow the conversation at http://www.smarterfaster.com/ beginning March 13th and for the entire conference which runs through March 17th.

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The 31st Second

Saturday, Nov 29 2008

So you’ve developed a great TV spot for your brand. It’s entertaining, attention-getting, and delivers the message that you want people to remember about your company or product. Or maybe you’ve created a campaign of print ads, beautifully crafted to summarize your primary point of differentiation. But now what? Is that all there is?

There is an old rule of marketing that says people need to be aware before they consider, and consider before they buy. Television and print are great tools for generating awareness. But for many consumers to really consider a product today, they need the richness of information that can’t be delivered in30 seconds or in a few printed lines. Such encounters with a brand are fleeting. To really engage and begin to form a relationship with consumers – to give them the tools that they needs to consider your brand – a greater depth of information and interaction is required.

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Adotas Posts - Views on Interactive Creative

Friday, Jul 18 2008

I’m not sure why it took me so long to post this. But our Interactive Creative Director has been selected as a key contributor to the well known Adotas E-newsletter/blog. While some may have differing views of Ernie’s often strong opinions (even within our walls), we believe that healthy debate and dialogue is good, so in the spirit of transparency we thought that we would share.

http://www.adotas.com/author/ernie-mosteller/

Site Design and Customer Satisfaction: A Simple Exercise

Friday, Jun 13 2008

“We need a new site. The old one is ugly, buggy, and doesn’t do what we want. We want one that looks like ___________. That’s a really great site.”

I wonder how many times those words have been spoken in conference rooms across the country. Heck, across the world, even. It’s only natural. Each of us has a favorite site, or sites – we like how they look, we like how they work, we like the way we’re able to use them when we use them ourselves. So it’s only natural for us to want to re-create an experience we already know we like for our customers and prospects.

Unfortunately, it’s not that simple.

Because your customers and prospects may be (probably are) looking for something very different from you than a duplication of your favorite website. And what your customers are looking for from you is, in the end, what you need to deliver.

Try this exercise:

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My New Favorite Online Ads - Part 2

Saturday, Apr 12 2008

In an earlier post, I sang the praises of the advertising model offered by Pandora.com. Another site that is taking an innovative approach to advertising within broadcast media content online is ABC.com.

As television networks continue to make more programming available on the web, they have taken different approaches to incorporating advertising into their online program streams. Most of the networks have basically created a video stream that mirrors their on-air model. They play a portion of the program, then switch to a 30-second advertiser’s spot, then continue on with the program.

But ABC.com has taken a different tact. Within ABC’s online video player, advertisers have the option to load in a branded web page or even a microsite during the commercial breaks. This branded page is completely under the control of the advertiser, allowing the brand to include a variety of content - video and audio streams, flash product demos, user polls, online games - whatever the brand want to provide. A countdown timer keeps viewers on the advertisers page for the length of a standard TV spot, and after that the user actually needs to click to continue with the program - it doesn’t just start again. This model is really forward thinking for a television network because of all that it offers both the advertiser and the viewer:

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