My New Favorite Online Ads - Part 1
Thursday, Nov 15 2007
I’m not always a big fan of online banner advertising. They certainly have their place in the mix. But display banners often try to entice people to stop doing what they are doing on the page (reading content, checking email, interacting with other users, etc.) and click through to an advertiser’s web site. And depending on the audience trying to do anything more invasive, like over-the-page ads, can be found to actually annoy and frustrate users. That’s not really what advertisers should be setting out to do. We need to strive to be more innovative and relevant.