Posts Tagged ‘brand strategy’

Your Brand and a New President

Tuesday, Jan 27 2009

Change is definitely in the air, but don’t get overzealous about transferring the mobile marketing success of Obama’s campaign on to your brand.  Here’s what I mean by that.  Did the campaign strategists for the  44th President of the United States do a great job with their mobile marketing strategy?  Absolutely!  Who is going to argue with nearly 3 million text messages sent to an opted in audience announcing Obama’s choice for vice president?   But they also were working with a strong and growing brand – and they utilized many different channels of communication.


Synergy Between Offline & Online

Thursday, Mar 20 2008

While watching the Superbowl and the Oscars this year (, I was interested in noting how many advertisers drove to the web to continue their stories and campaigns. This, to me, seemed to be a big improvement from years past. Yet some advertisers are still not getting it–in fact, some are not even including their web address in the supers or under the tag. So for all the buzz about integration and synergy between offline and online, there are still the misses that occur in this era when most agencies tout 360-degree marketing.