Posts Tagged ‘blog’

Would you pay?

Monday, Sep 22 2008

I read a lot of blogs. All of them are free. The content is good content; and if any of them were to go away I would definitely be disappointed.

So I ask this…would you pay for your favorite blog to keep it around? MORE

The Tip Of The Spear

Friday, Sep 5 2008

http://remade.files.wordpress.com/2007/11/spear-logo.jpg

Mark Hass, CEO of Publicis’ Manning Selvage & Lee, recently stated the following in the July 28, 2008 Advertising Age article $80 Billion? Online Display Market Is Being Overhyped:

Advertising ought to be designed to support the social-media program, because the tip of the marketing spear ought to be the consumer-generated media piece. Let’s see where consumers take the product and brand, and shape advertising and the rest of the marketing opportunities around that.”

The hypothetical example he provides in the article is “how Febreze might target college students by handing out samples on move-in day. Soon it becomes a subject of conversation within a social network of that community (and if it doesn’t, a brand can suggest it become one, asking students what they’re going to do to make their rooms smell better when their parents come to town).”

While we haven’t been as bold as Mr. Hass, we too at Brunner Digital espouse to our clients that they should be engaging social-media and utilizing it to help mold their advertising campaigns. As our own Creative Director, Ernie Mosteller, wrote in his last post about effective websites, we know it is about content. Content that is compelling to consumers. Content consumers will keep and that they will share. Discover what consumers are doing with your brand on Facebook, MySpace and relevant blogs. Update your site with the brand engagement trends you see in these social-media. You already know it will be attention-grabbing because consumers are creating and sharing it on their own.

The same standard can be applied to 360° advertising campaigns. Given digital dynamic printing and digital production, your direct marketing and broadcast should be able to morph as quickly as your website.

For this to happen, advertisers need to seriously reflect about themselves and their brands. Consumers now expect more-engaging forms of content in every brand marketing communication. If social-media isn’t the tip of your marketing spear, it should at least be a plane of the blade.

Going from a “C” to an “A”

Wednesday, Aug 1 2007
Search Engine Marketing, blogs, pop-ups, pop-unders, linking strategy, permission marketing, deep linking, folksonomy, micro-blogging, email marketing… Know a lot? Know a little? Don’t know what you don’t know? You’re not alone. A recent USA Today/Responsys interactive poll finds that most marketing professionals gave themselves a grade of “C” when asked about their understanding of e-marketing. With all the information about all of the ways to market your brand online, just the thought of thinking about it can be overwhelming…even to me and I do this for a living. We’re going to change that and help you give yourself a better grade.Our Survival Guide blog – a true guide to finding your online direction, developed by marketing professionals for marketing professionals. Some of our leading strategists, technologists and creatives will contribute their thoughts and POV’s…all with an eye on what’s new and what it could mean to you.

Going from a “C” to an “A”

Wednesday, Aug 1 2007
Search Engine Marketing, blogs, pop-ups, pop-unders, linking strategy, permission marketing, deep linking, folksonomy, micro-blogging, email marketing… Know a lot? Know a little? Don’t know what you don’t know? You’re not alone. A recent USA Today/Responsys interactive poll finds that most marketing professionals gave themselves a grade of “C” when asked about their understanding of e-marketing. With all the information about all of the ways to market your brand online, just the thought of thinking about it can be overwhelming…even to me and I do this for a living. We’re going to change that and help you give yourself a better grade.Our Survival Guide blog – a true guide to finding your online direction, developed by marketing professionals for marketing professionals. Some of our leading strategists, technologists and creatives will contribute their thoughts and POV’s…all with an eye on what’s new and what it could mean to you.