Good Art Still Sells
Monday, Aug 13 2007
We recently learned one of our TV spots created for MTD’s Cub Cadet brand was one of the five least TiVo’d (read: least deleted) spots of their most recent tracking period. To me, that’s really exciting and significant. It proves a big hairy audacious theory: if we create great ads, whether TV, digital, print, whatever, people will actually watch them! This might be most true when it comes to online advertising where there is possibly more clutter and bad advertising than any other medium.