Posts Tagged ‘360’

Synergy Between Offline & Online

Thursday, Mar 20 2008

While watching the Superbowl and the Oscars this year (, I was interested in noting how many advertisers drove to the web to continue their stories and campaigns. This, to me, seemed to be a big improvement from years past. Yet some advertisers are still not getting it–in fact, some are not even including their web address in the supers or under the tag. So for all the buzz about integration and synergy between offline and online, there are still the misses that occur in this era when most agencies tout 360-degree marketing.