Going from a “C” to an “A”
Wednesday, Aug 1 2007
Search Engine Marketing, blogs, pop-ups, pop-unders, linking strategy, permission marketing, deep linking, folksonomy, micro-blogging, email marketing… Know a lot? Know a little? Don’t know what you don’t know? You’re not alone. A recent USA Today/Responsys interactive poll finds that most marketing professionals gave themselves a grade of “C” when asked about their understanding of e-marketing. With all the information about all of the ways to market your brand online, just the thought of thinking about it can be overwhelming…even to me and I do this for a living. We’re going to change that and help you give yourself a better grade.Our Survival Guide blog – a true guide to finding your online direction, developed by marketing professionals for marketing professionals. Some of our leading strategists, technologists and creatives will contribute their thoughts and POV’s…all with an eye on what’s new and what it could mean to you.