A large part of my role is to council our clients and internal management on the use of the latest digital trends and technologies. Lately, that seems to be Social Media more than everything else combined.
While I believe wholeheartedly in Social Media as a viable communications vehicle that almost all brands should find a place for, I also recognize that social media content creation isn’t for everyone….AND THAT’S OK!
I tell everyone who is leery about the time commitment of content creation that they can participate in social media without taking on that role — and feel good about it! Afterall, listening is the first tenant of a good social media strategy anyway…and we can all be good listeners.
Here are 3 simple steps to begin to be an effective listener. Do these and you will be well on your way to becoming a participant in social media — even if you never make another post.
1) Set up Tweet Deck and organize by the following areas: Your clients, Your industry, Your company, Thought Leaders, Your industry pubs…and then for fun, your favorite Entertainers and Celebrities
2) Spend 10 minutes every morning, 5 minutes at lunch, and 10 minutes a the end of the day scanning these posts — in 30 minutes a day you will be amazed how much you have absorbed about your business from all angles
3) Establish an iGoogle account and take the time to set up every industry RSS feed that you can think of. Add more as you have time. Scan them quickly each day.
From there, you may become comfortable starting to comment on these links, posts and tweets which is great. But if not, It’s ok to be a follower.